A team of specialists involved in an efficient and synergistic structure.
Having become a professional journalist in 1985, Paolo published his first novel in 1987. His works have been translated into English, Spanish, Polish, and Finnish. As a journalist, he has worked for the newspapers Giornale di Bergamo, Bresciaoggi, and L’Eco di Bergamo. On the narrative front, he has published twelve novels with various publishers (Mondadori, Mursia, Nord, Bolis, Delos Digital), winning the Urania Award for Best Science Fiction Novel in 2004 (“Oltre il pianeta del vento”). He has written for the theater (including the play “Gimondi, una vita a pedali”) and several biographical texts about entrepreneurs and Bergamasque figures. Since 1992, he has regularly conducted training courses for both aspiring and established narrators. The International Astronomical Union has named an asteroid, 332326 Aresi, in his honor, which orbits between Mars and Jupiter.
Born in Milan in 1959, Marco has over 40 years of experience in strategic communication and corporate publishing. He graduated in Visual Communication and earned a degree in communication from the University of Bologna. He has worked for national advertising agencies and, in 1989, founded his own corporate communication studio. Since the 1990s, he has specialized in political communication, having managed over 30 electoral campaigns (national, regional, and provincial capitals) as a strategic coordinator and message creator. He currently serves as a communication consultant for major industrial groups, particularly in ESG Sustainability communication and knowledge management (projects and initiatives). He teaches courses and seminars for private companies, public entities, and institutions. Since 2016, he has been a lecturer at the “SantaGiulia” University Academy in Brescia. He also serves as Editorial Coordinator for Intellimech – Consortium of Mechatronics/Kilometro Rosso Bergamo.
Born in 1968, Franco began his television career in 1986. After his experience at Mediaset, he founded a video production company in 1998, specializing in documentaries, short films, commercials, sports footage, music videos, and multidisciplinary and industrial projects. He grows through language and precedes its sign through continuous experimentation. Always updated and in constant self-education, he has collaborated with Rai, Mediaset, Sky, Atlas Copco, RCS, Agos, Artedanza (with Roberto Bolle), and internationally renowned artists.
These two companies have been present in the communication world for 39 (New Target) and 24 years (Digital Communication), an age that certifies their ability to continuously renew themselves, always in tune with trends, technologies, and needs.
They are two interconnected structures with a professional team of 30 men and women with multidisciplinary skills, making functional eclecticism their distinctive feature.
They redefine the concept of “full-service,” merging traditional communication with constantly updated digital communication. The variety of styles, codes, and languages offered is such that it is never merely an exercise in style or creativity for its own sake, but a concrete response and solution to precise needs dictated by strategy, goals, and budget.
The current client base of New Target and Digital Communication includes entities from the most diverse sectors: from mass consumption to large-scale distribution, from capital goods to services, from non-profits to political marketing.
