The creation and dissemination of publishing tools tailored to the needs of multi-utilities and consortia, both in print and digital (online), is an integral part of user services and is part of activities that combine corporate transparency with communication marketing. Informative components are combined with opportunities to constantly enhance reputation and relationships with all entities that form the target audience (stakeholders, opinion leaders, media, etc.).
The synergy between offline and online publishing is essential for effective communication. Offline publications can refer to digital channels for further insights or direct interactions, while online content can be promoted through printed materials. This integrated approach makes it possible to reach all audience segments, including those less digitally inclined, ensuring comprehensive communication coverage.
