I have dedicated my entire life as a student and professional to the ability to express oneself effectively in order to be heard and understood. It has been a 30-year journey, marked by challenges, successes, and transformations. After university, I chose to become a professional journalist, working in television, print media, and eventually for press offices in institutional communication.
A commitment to innovation has been a crucial driving force in my growth journey. The continuous search for updated solutions, the introduction of new technologies, and the adoption of well-coordinated practices have helped me “keep the right pace” in all the environments, both public and private, where I have worked. The common denominator is the desire to express oneself, to be understood and known, while avoiding banality.
I founded the communication company MTB because I believe there is a need for an organization capable of handling communication on all fronts (press releases, videos, house organ publications, podcasts, events, books) for our businesses, companies, public administrations, and individuals.
In recent years, I have also devoted significant effort to expanding my skills in the field of European grant design. This professional development path took shape through my participation in two master’s programs in Brussels, where I discovered a new world and honed my abilities in the design and management of European grants. This experience has improved not only my understanding of the complexities of the funding landscape but also my ability to develop innovative and well-structured project proposals.
These 30 years of professional commitment are now embodied in MTB – Marketing Territoriale & Business, a significant milestone and a new beginning, to continue innovating and leading change.
Communication is a central and irreplaceable element in “good governance” and administration; it serves as a bridge between institutions and citizens, facilitating transparency, participation, and the effectiveness of public decisions.
In modern governance, communication goes beyond the mere transmission of information; it is a bidirectional process that involves dialogue and active listening. Administrations must not only inform but also be able to receive and integrate the concerns and needs of citizens. Effective communication is also closely linked to transparency, one of the fundamental pillars of good governance. Transparency ensures that the actions of the administration are visible and understandable.
We must also consider the role of technology, which has profoundly transformed how administrations communicate, opening up new opportunities for engagement and participation. The use of digital platforms, social media, and e-governance tools allows for more immediate and interactive communication, enabling administrations to reach a broader audience and respond more quickly to emerging needs.
